Why would people invest in this for low or no return?

For a saner world – a world in which prioritising the human makes sense
The existing economic model is broken. Many leaders of corporate and SME businesses not only recognise this but are looking for new ways forward. A Commons Society is a practical alternative that integrates the interests of all stakeholders with a systemic solution that reconnects enterprise and wealth creation with the common good.
In the face of potential future social and environmental breakdown, many business leaders are committed to a gradual evolutionary change that supports both enterprise and wellbeing for all rather than risking social disruption through business as usual. Incorporating a zone of enterprise within the free market based on the architecture of the Commons Society re-establishes legitimacy for both business and democracy.
This new network architecture incorporates businesses as engines of change to create a zone within the market that operates for the common good rather than extractive market mechanisms which feeds the accumulation of capital by a few and destabilises democracy
It comprises a practical mechanism for expanding wellbeing and civil society without the influence of governments, banks or shareholders