- The name came by a circuitous route but was chosen as it resonated with the feelings we had for it and, of course, with the feelings that come from listening to Schiller’s Ode to Joy set by Beethoven in his 9th symphony. In it he references Joy, the daughter of Elysium – an ancient Greek reference meaning joy is born of the gods… Gods or not, our deepest longing is to bring a good dose of joy and wellbeing to the world!